If there’s one sure-fire way to boost presales for an event, it’s offering early bird discounts. Now more than ever, people are looking for deals and incentives as reasons to spend their money in this difficult economic climate.
Advertising cheaper prices well ahead of your event is also a great way to increase its exposure. The sooner you advertize your discounted rates, the longer people will have to get excited about your event.
Plan a calendar of discounts for your event. Offer a smaller percentage discount on the entry price as the day the event approaches, like a 20% discount if you book two months in advance, but only 10% if you book one month early. Offering different promotions at different times will keep things exciting and build interest among potential attendees. You can also offer advance discounts to large groups, families, students or whomever might benefit from cheaper group rates.
However you go about offering discounts, make sure you stick to your schedule. It will help build the anticipation, and you don’t want to aggravate patrons who may have bought at a higher rate than they would have if you had stuck to your schedule.
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